Marketing tip 5: Internet marketing – Start taking your website seriously
Most small businesses are unaware that they could receive stacks of high quality enquiries, leads, phone calls and sales from interested prospective clients; if only they had a professionally designed website that has been search engine optimised by a proven SEO expert.
When a website is professionally optimised, it’s like moving a little shop from an unused dirt road in the middle of nowhere and relocating it BANG IN THE MIDDLE of Oxford Street or 5th Avenue.
Something else you need to know: Almost everyone now uses the Internet to ‘check out’ a potential service provider; before deciding whether to do business with them or not! That includes the people YOU market your services to. So, what is your website ‘telling’ them about your business?
Your website is a unique part of you marketing in one really important respect: it alone has the power to either kill or to supercharge the response rates of all your OTHER marketing activities. So, if you send a mailshot for example, be aware that the people that were interested in what you offered will visit your website BEFORE deciding to contact you (or not!) This means the quality and content of your website has to encourage people to completely trust you and see you in a wholly professional light.
If your marketing hasn’t generated the response rates you hoped for, remember, the people who ‘were’ going to contact you visited your website first. What kind of message did it give them?
Marketing tip 6: Match your fees to your promises
You cannot promise the marketplace a high quality service and yet charge a bargain-basement fee! If you do, you will send people a mixed-message and it will lose you business every time.
Everyone knows that quality never comes cheap; that if something looks too good to be true, it is too good to be true! Make your services as valuable to the marketplace as possible and then charge accordingly.
Here are 3 articles, which show you how to sell your services to the best potential clients, for the highest fees:
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