11 Marketing Tips from Jim Connolly-10&11

Marketing tip 10: Endorsed Relationships

An endorsed relationship is similar to a joint venture – But with a massive difference: The person you do the venture with actually gives you their professional or personal endorsement. This is marketing gold dust.

For example: Rather than just slipping one of YOUR marketing flyers in with one of THEIR client mailings (as they would in a Joint Venture), they actually write to their clients and give you their full endorsement.

An endorsed relationship is one of the most powerful marketing tools on the planet. I have seen endorsed mail shots and emails return a 90% positive response rate.

Marketing tip 11: Don’t mistake movement for progress

I have worked with thousands of businesspeople and found something amazing. The owners of under performing businesses almost always work just as hard, and sometimes even harder, than the owners of successful ones. At first glance, this doesn’t seem to make sense – until you dig a little deeper and realise that the reason their hard work is getting them nowhere, is that they mistake movement for progress.

In other words, they work hard and put in a huge number of hours, doing the wrong things!  A well written advertisement, placed in the wrong section of the wrong publication will still fail, no matter how hard you work at it.

They think that the harder they work, the more successful they will be; as if rowing a boat with all your strength in the wrong direction, will still magically get you to the right destination.

If you find yourself working hard on your marketing and NOT getting the sales results you want, STOP!  Make sure you are doing the right things, then ensure you are doing them correctly.  If you are not already doing any of the above marketing activities – give them a go because we already know they work extremely well.  That’s a great place to start. 

Finally

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